Ideas

A campaign that diverts social networks against the smartphone while driving

We can not tell you enough: the smartphone yes, but not driving! There are far too many road accidents that occur because of errors of carelessness. The smartphone is unfortunately one of the determining factors of this phenomenon. In Turkey, Opet has worked with the Rafineri agency to develop a brilliant print campaign to raise awareness of road accidents.

The idea: divert windows from social networks (Facebook, Twitter, Instagram) to symbolize the importance of detaching from your smartphone when driving.

Video: DEA Lecture Series: Who We Are and What We Do - Special Agents (January 2020).

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