You may not know it, but yesterday was Braille, that still too little known writing that allows the visually impaired to read on a daily basis. On this occasion, the candy brand Maltesers had the idea to set up an original poster campaign in the heart of London. In partnership with the agency AMV BBDO, the brand had the idea to install a bus shelter panel that diverts its candies to write a message in braille.
By passing your fingers on the display, you can decrypt the following message: "I took a fast bus one day. In fact, it was a fire truck ". Through this initiative that may surprise, Maltesers intends to use humor and self-mockery to open the eyes of the general public on the subject of disability. A daring and clever bet, which could nevertheless be very badly interpreted.