If Mr. Clean is one of the most iconic brand characters, the brand has given it a fresh twist on this new edition of the Super Bowl. The agency Leo Burnett Toronto stages the mythical character and makes it more sexy than ever in this unusual spot.
A young woman is literally seduced by Mr. Clean who cleans the house. In reality, it was only an illusion of her husband. Morality of the spot: gentlemen, do the cleaning, it makes you sexy! An original and fun advertisement that modernizes and rejuvenates the brand. Well seen !