Ideas

Ben & Jerry's bans balls of the same flavor to support gay marriage

Imagine the scene: you enter a storeBen & Jerry's by ordering 2 chocolate balls. The seller looks at you with mischief and says: "You do not have the right, the two balls are of the same flavor ... you have to mix". Do you find that strange? Here is the last idea that made to speak in Australia.

With this initiative, Ben & Jerry's supports same-sex marriage by trying to make its consumers understand the frustration that can be felt when you are told what you have the right or not to do. The company encourages its customers to contact their deputies for make legal marriage legal. She also encourages her fans on social networks to sign a petition to support the cause, to be found on equalitycampaign.org.au.

A surprising and committed initiative that shows that we can combine marketing and social convictions. As a reminder, more than 2/3 of Australians support same-sex marriage.

We're banning any same-flavor love in the fight for #marriageequality! Join us by signing petition to get Australia moving. pic.twitter.com/DV5MHOrCsZ

- Ben & Jerry's Oz (@BenAndJerrysOz) May 25, 2017

Imagined by: Ben & Jerry's

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