Ideas

In Brazil, Coca-Cola turns the tabs of its cans into Avengers collector pines

Coca Cola and its fabulous marketing ideas are often noticed by the general public. Indeed, the soda brand has almost always been part of our popular culture. Since the 1980s, Coca has been trying to make her product a real object deco, customization. For example, remember cans with the names on it, which everyone was looking for everywhere.

Today, the brand innovates again and offers this time the Pin Tabs, an idea of ​​the agency WMcCann. For the first time in the history of the brand, it's about tabs, which serve to open the can, which are at the center of this operation. These have been transformed into small Badges in the image of Avengersready to be pinned away; the pin's is a good idea for those looking to personalize what they want.

In partnership with Marvel Studios, Coca-Cola presents its new "com object" that will be all the rage. Derived from the universe of Avengers, the limited edition containing the 7 characters of the film was distributed at the premiere. On these cans are visible Iron Man, Captain America, Thor, Hulk, Black Widow, Hawkeye and Thanos. All you have to do is choose!

A marketing idea very relevant when you know that Avengers: Endgame, released April 24, 2019, became in a few weeks the 2nd most profitable film of all time behind Avatar. Business is business ...

Credits : Coca Cola

Credits : Coca Cola

Imagined by: Coca Cola and the agency WMcCann

Video: HE'S GOT THE WHOLE WORLD IN HIS HANDS, HE'S GOT THE WIND AND THE RAIN, TINY LITTLE BABY IN HIS HANDS (January 2020).

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